Edeka Zurheide

Client: Zurheide Feine Kost
Location: Dusseldorf DE
Store Design: Interstore
Build: Schweitzer Project
Store Area: 10’000m2
Opening: March 2018

Over 10’000m² sales area, more than 60’000 products, a great variety of gastronomy and exclusive gourmet events. Zurheide offers an all-new shopping experience in their new supermarket that opened in the Berliner Allee in Dusseldorf, Germany, on 22nd March 2018.
The departments present themselves with an excellent product competency, own production and specialists providing their extensive expertise and service. Edeka Zurheide is a supermarket. Nevertheless, the integrated gastronomy concepts reach from

food to go and self-service to a gourmet restaurant.
The focus is always on the product and the personal approach.
Design, material and graphic concept speak a consistent and straight language. Short statements, clear descriptions and black-and-white images communicate authenticity and customer focus.
The new Zurheide market is an evolution of the location at Nuernberger Strasse – even larger, on two levels, with a “Free Flow”, a mall character and new highlights.