Euroshop 2017 – The Circle

Client: Euroshop 2017
Location: Düsseldorf
Store Design: Interstore
Build: Schweitzer Project
Exposition Area: 1,150 m2
Opening: 5-9 March 2017

With an extravaganza of entertainment, culinary highlights, new impressions and an outlook to the future of retail, we have celebrated our birthday from 5th-9th March in Dusseldorf: 90 years of Schweitzer Project and 30 years of Interstore Design.

This is why The Circle was also a symbol of 120 years of retail expertise. Designed by us, the concept enabled our customers, partners and friends to embark with us on a journey into the future and spend time far away from the hustle and bustle of the fair.

We deliberately did not show retail formats that already exist – we rather

showed you concepts and new developments how retail could look in the future.

All of the ideas, furniture and counter concepts were created by ourselves, specifically for The Circle.

They are not yet available on the market in this way.

The Welcome Area, the bakery Rosa, The Butcher, Changing Home, the disco Narcissus and Sac à Légumes – all of these are standalone concepts and they are serviceoriented, customized, digitalized and, most importantly, innovative and versatile.