Rewe 2020

Client: REWE
Location: Berlin DE
Store Design: Interstore
Build: Schweitzer Project
Store Area: 2,000 m²
Opening: August 2016

Freshness, flexibility, more personality and customer proximity – the priorities REWE has set for the future are reflected in the new store concept. The new concept has been tried out at four test locations, each with a 2,000 m² area, from downtown Munich and a residential area of Berlin to the retail park in Kronberg. With its motto ‘My REWE’, the

German grocery chain’s aim is to position itself as a regional neighborhood market- place. A 50% fresh food ratio and the newly integrated convenience and eatery sections emphasize the focus on freshness. The counter and shelving systems also have a new design – transparent, flexible and esthetically appealing.