Selgros & Frischeparadies

Client: Selgros & Frischeparadies
Locations: Leipzig DE
Store Design: Interstore
Build: Schweitzer Project
Store Area: 8‘800 m2

A modern Cash & Carry market with an integrated delicatessen shop – that is how the rebuilt Selgros market in Leipzig can be described in a few words. In December 2016, the first joint location of the Cash & Carry giant Selgros and the gourmet specialist «FrischeParadies», both part of the company Transgourmet, was opened here.

A harmonic integration of «FrischeParadies» and an adaptation of the existing C&C market to the current Selgros store concept was objective and a challenge of this project. «FrischeParadies» supplements the C&C assortment and gives the whole location a high freshness competence.
Combining the use of the bistro and fish department,

a fluent transition between the two formats was created and «FrischeParadies» as well as Selgros customers can be served. The fresh departments for dairy products, meat and produce are designed as «houses» and show Selgros’ freshness competency also in the C&C area.
Black floors, a new lighting concept and large-scale product images give the market a more modern, fresh and structured look. In addition, the look of «FrischeParadies» was redesigned: hexagonal wall tiles in the bistro and fish area, boxes made of natural wood in the fresh produce and wine department, copper and mirror surfaces create a classy overall picture, which goes perfectly well with the other areas of the market.