Adventure destinations and changing values

Ruth Toechterle, Managing Director lnterstore, on trends in shopfitting

Where do you see shopfitting in the future?
I do not think that the importance of shop­fitting will diminish in a digital future – quite the contrary: the demand on shopfitting is increasing, from design to aesthetics and the quality of materials, because the trend away from places for transactions to experience destinations requires this. In the sense of a holistic customer experience, the demands that retail trade has towards shopfitters is changing.

We use cookies to improve our site and your browsing experience. By continuing to browse the site you are agreeing to the use of cookies. More information about privacy can be found here.