Ruth Toechterle, Managing Director lnterstore, on trends in shopfitting
Where do you see shopfitting in the future?
I do not think that the importance of shopÂfitting will diminish in a digital future – quite the contrary: the demand on shopfitting is increasing, from design to aesthetics and the quality of materials, because the trend away from places for transactions to experience destinations requires this. In the sense of a holistic customer experience, the demands that retail trade has towards shopfitters is changing.