While Amazon tries to overtake Walmart’s supermarket dominance, smaller speciality stores are reinventing the marketplace. There´s a battle looming for dominance of the $700 billion U.S. grocery and supermarket industry. However, while that battle of the giants plays out, there’s another eruption occuring in a smaller sector of the market – the advent of speciality groceries that focus on healthy and organic foods, nutrition, quality and service. In Europe, too, mass grocery (known as „cash and carry“ – or „C&C“) is being affected by speciality approaches featuring quality and service. Even some large-format players, like Selgros Cash & Carry (Neu-Isenburg, Germany), are tinkering with smaller, more specialized formats.