{"id":2578,"date":"2017-09-05T09:19:12","date_gmt":"2017-09-05T09:19:12","guid":{"rendered":"https:\/\/interstore.ch\/?p=2578\/"},"modified":"2017-09-05T09:21:37","modified_gmt":"2017-09-05T09:21:37","slug":"profilierung-durch-wein-kompetenz","status":"publish","type":"post","link":"https:\/\/interstore.ch\/de\/profilierung-durch-wein-kompetenz\/","title":{"rendered":"Profilierung durch Wein-Kompetenz"},"content":{"rendered":"<p>Immer mehr Superm\u00e4rkte investieren in die Pr\u00e4sentation ihres Weinsortiments, um sich zu profilieren. Mit individuellen Sortimenten und einer emotionalen Inszenierung gelingt die Differenzierung von den Mitbewerbern. <\/p>\n<p>Die zeitweilige Nut\u00adzung der Weinabteilung als Event-Fl\u00e4che ist f\u00fcr Luca Viglianti, Art Direc\u00adtor bei Interstore in Z\u00fcrich, ein wichtiger Erfolgsfaktor, wenn die Profilierung gelingen soll. Viglianti: &#8222;Die Warentr\u00e4ger m\u00fcssen flexi\u00adbel nutzbar sein. Von Montag bis Mittwoch werden sie zur Pr\u00e4sentati\u00adon von Ware genutzt, und am Donnerstag und Freitag wird mit wenigen Handgriffen eine Verkostungsstation daraus.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immer mehr Superm\u00e4rkte investieren in die Pr\u00e4sentation ihres Weinsortiments, um sich zu profilieren. Mit individuellen Sortimenten und einer emotionalen Inszenierung gelingt die Differenzierung von den Mitbewerbern. Die zeitweilige Nut\u00adzung der Weinabteilung als Event-Fl\u00e4che ist f\u00fcr Luca Viglianti, Art Direc\u00adtor bei Interstore in Z\u00fcrich, ein wichtiger Erfolgsfaktor, wenn die Profilierung gelingen soll. Viglianti: &#8222;Die Warentr\u00e4ger m\u00fcssen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Profilierung durch Wein-Kompetenz - Interstore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interstore.ch\/de\/profilierung-durch-wein-kompetenz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profilierung durch Wein-Kompetenz - Interstore\" \/>\n<meta property=\"og:description\" content=\"Immer mehr Superm\u00e4rkte investieren in die Pr\u00e4sentation ihres Weinsortiments, um sich zu profilieren. 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