{"id":2872,"date":"2017-09-28T12:04:24","date_gmt":"2017-09-28T12:04:24","guid":{"rendered":"https:\/\/interstore.ch\/?p=2872\/"},"modified":"2017-09-29T12:20:31","modified_gmt":"2017-09-29T12:20:31","slug":"pkz-women-basel","status":"publish","type":"post","link":"https:\/\/interstore.ch\/de\/pkz-women-basel\/","title":{"rendered":"PKZ Women Basel"},"content":{"rendered":"<p>In Regalen und auf Tischen Produkte zu pr\u00e4sentieren reicht heute im station\u00e4ren Handel nicht mehr aus. Ein Laden soll den Kunden eine Geschichte erz\u00e4hlen, sie zum Ausprobieren animieren und Neues entdecken lassen. Der umgebaute PKZ Women im Zentrum von Basel tut genau das. Auf 4 Stockwerken und mehr als 1\u2018500m\u00b2 Verkaufsfl\u00e4che wurde eine B\u00fchne f\u00fcr den perfekten Fashion-Auftritt geschaffen und Ende August 2017 er\u00f6ffnet.<br \/>\nEin Mix aus klassischen Formen und Elementen kombiniert mit neuen Materialien und Farben &#8211; so l\u00e4sst sich das Design des neuen PKZ Women am treffendsten beschreiben.<br \/>\nAufbauend auf dem Konzept des Flagshipstores in der Bahnhofstrasse in Z\u00fcrich, welcher bereits 2014 gemeinsam mit Interstore entstand, dr\u00fcckt sich die Feminit\u00e4t durch Textilien und Farbigkeit aus. Die besondere Architektur des Geb\u00e4udes wurde in das Layout integriert und eine abgerundete Highlight-Nische mit einer wei\u00dfen Kassettenwand in jeder Etage geschaffen, in welcher H\u00f6hepunkte wie die \u00abSchuhbar\u00bb oder Shop-in-Shops wie Paul Kehl pr\u00e4sentiert werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Regalen und auf Tischen Produkte zu pr\u00e4sentieren reicht heute im station\u00e4ren Handel nicht mehr aus. Ein Laden soll den Kunden eine Geschichte erz\u00e4hlen, sie zum Ausprobieren animieren und Neues entdecken lassen. Der umgebaute PKZ Women im Zentrum von Basel tut genau das. Auf 4 Stockwerken und mehr als 1\u2018500m\u00b2 Verkaufsfl\u00e4che wurde eine B\u00fchne f\u00fcr [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2872","post","type-post","status-publish","format-standard","hentry","category-projekte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PKZ Women Basel - Interstore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interstore.ch\/de\/pkz-women-basel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PKZ Women Basel - Interstore\" \/>\n<meta property=\"og:description\" content=\"In Regalen und auf Tischen Produkte zu pr\u00e4sentieren reicht heute im station\u00e4ren Handel nicht mehr aus. 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