To get away from the usual concept of French hypermarkets and rather focus on fresh products was the vision and main idea behind this new store concept.
In line with the beliefs of E.Leclerc, we planned and successfully realized the reconstruction of the existing 10’500m² hypermarket in Orvault, close to Nantes. From produce, fish and cheese fresh counters, to butcher, patisserie and bakery – customers are slowly guided along a “promenade of freshness” with tapered counters which additionally decelerates their walk.