Make yourself at home – this was the motto of Edeka Niemerszein for the complete redesign of their long- established market in Hamburg’s glamorous Rotherbaum quarter, which was opened for the first time 40 years ago.
The appearance of the market was adapted to the look of this exclusive and historic residential district and on 8th August 2017, after a rebuilding phase of two weeks, it was opened with the new design.
Comfortable, modern and neat – while the basic layout remained untouched, the look and atmosphere have completely changed. Broader aisles, a new lighting system and bright colours give the market a friendly appearance. The walls change between white panels, bright tiles and colourful decorative wallpapers. The fresh counters are designed as light tables or chests, decorative lamps and metal details made of bronze ensure a feel-good atmosphere.
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