Developed in collaboration with the Nüsken family and Edeka Rhein/Ruhr, the supermarket is Edeka Nüsken’s fifth store. At the entrance, the customer is greeted by the fruit and vegetable range, presented in cauldron form, with an integrated salad bar and marketplace flair. Past the colorful confectionery section, the meat, sausage and cheese section boast a large L-shaped counter, self-service counters with an elegant mosaic pattern and attractive decorative ceilings made from wooden panels. The products, the materials used, and the in-store communications targeted at the local area showcase the essence of the new Edeka Nüsken supermarket: natural and local products.