Only one month after the successful opening of the first «Fresh Food Market» in New Cairo, the second market with this gourmet food concept has been implemented. On 26 February 2016 the redesigned Metro market in Sheikh Zayed City, one of the new suburbs of Cairo, has reopened its doors.
With the new gourmet food concept «Fresh Food Market», which will be implemented in four new supermarkets, Metro Markets, the largest Supermarket chain in Egypt, wants to bring an international, western flair into its markets. To reach this goal, a completely new concept, from store design and communication to visual merchandising, was developed.