Frischeparadies combines fresh, high-quality delicacies with a pleasant ambiance. Having already established a presence in both Austria and Germany, Frischeparadies has made its debut in Switzerland, opening two new markets in Basel and Zurich. In Basel, Frischeparadies is part of the Prodega wholesale market as a shop-in-shop. Interstore | Schweitzer is building on the successful implementation of the concept in Leipzig, which focuses on fresh produce expertise and proximity to a wholesale market. In Zurich, Frischeparadies is an independent gourmet market. The range in both markets is tailored to the needs of gastronomy professionals, but is also suitable for home cooks.