Since the beginning of August, the new shopping center of Migros Aare at the train station in Bern offers commuters a variety of shopping, enjoyment and other services on a sales area of 10‘000m².
The new take-away concept «Migros Daily» was specially designed for this target audience: A fast, fresh, healthy and trendy gastronomy concept presented for the first time at «Welle 7».
A strong emotionalisation of the «market» theme, as well as the preparation of the meals on site have played a key role during the development of the concept.