Client: Dunnes Stores
Location: Dublin IRL
Store Design: Interstore
Build: Schweitzer Project
Store Area: 3,300 m²
Opening: September 2015
The new store concept at Dunnes Stores brings into focus the Irish retail chain’s USP: the range of exclusive designer and own brands. At the Stephen’s Green flagship store in the center of Dublin the 3,300 m² first floor has been reimagined to reflect the new concept. A key factor here was to give identity and focus to the
individual designers such as Carolyn Donnelly and Savida. Differentiated presentation allows customers to distinguish between the different collections. The modular basic system functions here as an architectural link, ensuring a consistent overall image.
