A stronger focus on freshness and food characterizes the redesigned market of Super U in L’Horme. At the beginning of August, the supermarket with 2,400m² was reopened in the small French municipality.
The share of food in the entire product range was increased to ¾ and an area focused on freshness was created. The layout and the shopping flow were renewed and the positioning of the single departments was modified. A comprehensive wine department and a newly integrated, independent organic food assortment complete the freshness oriented concept.