Extracoop is an all-new, innovative shopping experience which amazes shoppers over and over again. It shows not only great expertise in Food, Non Food and any other areas. Above all, day-to-day shopping was turned into a personal experience.
On 2nd December 2017, this new format of Italian Coop Alleanza 3.0 was opened at 3 locations in Bologna, Modena and Ravenna – all at the same time. All of them have an average of 11,000 m² sales area and represent a new generation of hypermarkets
The new concept including design, layout, graphics and visual merchandising was developed by Interstore in close collaboration with Coop. It took only 8 months from the first briefing to the openings.
WINNER OF BEST FOOD & SUPERMARKET DESIGN
On 2nd November the big day had arrived. The awards evening of this year’s Retail Week Interiors Awards took place in London and with Carrefour Market «Conde de Peñalver» in Madrid we are among the winners!
Make yourself at home – this was the motto of Edeka Niemerszein for the complete redesign of their long- established market in Hamburg’s glamorous Rotherbaum quarter, which was opened for the first time 40 years ago.
The appearance of the market was adapted to the look of this exclusive and historic residential district and on 8th August 2017, after a rebuilding phase of two weeks, it was opened with the new design.
Comfortable, modern and neat – while the basic layout remained untouched, the look and atmosphere have completely changed. Broader aisles, a new lighting system and bright colours give the market a friendly appearance. The walls change between white panels, bright tiles and colourful decorative wallpapers. The fresh counters are designed as light tables or chests, decorative lamps and metal details made of bronze ensure a feel-good atmosphere.
Today, presenting products on shelves and tables is not enough in brick-and-mortar retailing. A store is supposed to tell shoppers a story, encourage them to try out something and let them discover new things. The rebuilt PKZ Women store in the centre of Basel does exactly that. On 4 floors and a sales area of more than 1‘500m², a stage for the perfect appearance of fashion was created and reopened at the end of August 2017.
A mix of classic forms and elements combined with new materials and colours – that is how the design of the new PKZ Women can be described best.
Based on the concept of the flagship store at Bahnhofstrasse in Zurich, which was developed with Interstore in 2014, the feminine look is expressed by textiles and colourfulness. The special architecture of the building was integrated in the layout and a rounded highlight niche with a white cassette wall at every floor was created, where highlights like the «Shoes Bar» or shop-in-shops like Paul Kehl are presented.
Immer mehr Supermärkte investieren in die Präsentation ihres Weinsortiments, um sich zu profilieren. Mit individuellen Sortimenten und einer emotionalen Inszenierung gelingt die Differenzierung von den Mitbewerbern.
Die zeitweilige Nutzung der Weinabteilung als Event-Fläche ist für Luca Viglianti, Art Director bei Interstore in Zürich, ein wichtiger Erfolgsfaktor, wenn die Profilierung gelingen soll. Viglianti: “Die Warenträger müssen flexibel nutzbar sein. Von Montag bis Mittwoch werden sie zur Präsentation von Ware genutzt, und am Donnerstag und Freitag wird mit wenigen Handgriffen eine Verkostungsstation daraus.”
Retail Week Interiors Awards 2017
Also this year we are happy about the nomination of even four projects for this award.
Carrefour Market „Conde de Peñalver“ in Madrid, Metro Markets in Egypt, Migros Daily in Bern and E.Leclerc in Orvault, France – they all are among the finalists in the category “Best Food and Supermarket Design“.
In Living Color
Egypt’s biggest supermarket chain Metro Markets has implemented a new store concept that focuses on fresh, intense colors and an upbeat environment that emphasizes value and a positive mood. “Every assigned color is a reference for the design, graphics language, visual merchandising and communication,” explains Luca Viglianti, art director of Interstore.
Carrefour brings the market to Madrid
Carrefour worked with design agency Interstore to create a concept that gives customers the feeling of buying fresh food at a traditional weekly market on a Spanish piazza.
Convenience, Gastronomie und to go wachsen: Auch im Ultrafrische-Land Schweiz, wo die Migros mit „Daily“ Mitnahme-Supermärkte betreibt. Ein Jahr nach Eröffnung des Berner Flagship-Stores haben wir nach dem Käuferverhalten gefragt. Wichtig sind schnelle Rotation nach Tageszeiten und Eigenproduktion.
Der von Interstore Design gestaltete Laden ist seit einem Jahr am Netz. Welche Erkenntnisse hat die Migros Aare als zuständige regionale Händlergenossenschaft über das Käuferverhalten gewonnen?
Die Rewe arbeitet weiter an ihrem neuen Supermarkt-Konzept unter dem Motto “Mein Rewe”. Im Mittelpunkt sollen dabei Frische, Flexibilität und Regionalität stehen. Aber auch mehr Kundennähe ist angedacht.
Um alles dies zu erreichen, kooperiert das Kölner Einzelhandelsunternehmen mit dem Ladenbau-Designer Interstore. Dieser hat ein Storekonzept mit neuer Positionierung ausgearbeitet, das nun gemeinsam mit Schweitzer Project an einigen Teststandorten in ganz Deutschland umgesetzt wird.
In a country characterised by desert and sand, Metro Markets, the biggest supermarket chain in Egypt, deliberately decided to go for a new store concept that focuses on fresh, intense colours and a happy look with recognition value. From the store layout to the graphics and in-store communication up to visual merchandising, Interstore has elaborated a new concept based on the slogan «Everyday value with a smile».
The different fresh areas appear as colourful highlights and are designed as colour boxes.
A discreet grey floor and bright tile walls provide a warm atmosphere, and set the focus specifically on the intense colour highlights at the fresh counters and graphics.
A very visual graphics language with large-scale product images, supported by speech bubbles with bilingual texts, was consciously used.
From receipts, name tags of the employees, shopping bags up to the packaging for pizza, a consistent and colourful overall picture was created.