On St. Patrick’s Day, 17 March 2016, the last partial opening of the redesigned Dunnes Stores at the Stephen’s Green Shopping Centre in the centre of Dublin was celebrated. After the successful opening of Fashion and Food, the upper floor with the Home, Kids and Lingerie departments followed.
The store design, the whole in-store communication as well as all visual merchandising elements were harmonized, resulting in a consistent Overall picture.
Interstore Design elaborated the concept which was implemented successfully in collaboration with Schweitzer Project.