Freshness, flexibility, regionality, more personality and customer proximity –these are the priorities REWE has set for the future. To reach those goals, Interstore has developed a complete store concept with a new positioning and implemented it together with Schweitzer Project at 4 test sites in Germany.
All of these 2‘000 m² test markets present the grocery chain as a regional neighbourhood market place with a strong focus on freshness, convenience and local products, according to the motto «Mein REWE».
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