In Living Color
Egypt’s biggest supermarket chain Metro Markets has implemented a new store concept that focuses on fresh, intense colors and an upbeat environment that emphasizes value and a positive mood. “Every assigned color is a reference for the design, graphics language, visual merchandising and communication,” explains Luca Viglianti, art director of Interstore.
Carrefour brings the market to Madrid
Carrefour worked with design agency Interstore to create a concept that gives customers the feeling of buying fresh food at a traditional weekly market on a Spanish piazza.