Extracoop – 1 concept, 3 locations, 1 opening date

Extracoop is an all-new, innovative shopping experience which amazes shoppers over and over again. It shows not only great expertise in Food, Non Food and any other areas. Above all, day-to-day shopping was turned into a personal experience.
On 2nd December 2017, this new format of Italian Coop Alleanza 3.0 was opened at 3 locations in Bologna, Modena and Ravenna – all at the same time. All of them have an average of 11,000 m² sales area and represent a new generation of hypermarkets
The new concept including design, layout, graphics and visual merchandising was developed by Interstore in close collaboration with Coop. It took only 8 months from the first briefing to the openings.