Client: PKZ Women – Burger Group
Location: Basel CH
Store Design: Interstore
Build: Schweitzer Project
Store Area: 1,500 m²
Opening: September 2017
PKZ is a Swiss retail business with a total of 42 stores, 11 of which belong to PKZ Women, the most successful fashion house of its kind in Switzerland. New brands are constantly added and the stores updated on an ongoing basis. The Basel store, covering 1,500 m² over four floors, has been given a total makeover.
The concept of the flagship store in Zurich’s Bahnhofstrasse was used as the template. The new layout incorporates the building’s unique architecture. Highlight niches were created on every floor, and a new VIP fitting room takes customer service to a whole new level.