Client: Dunnes Stores
Location: Dublin IRL
Store Design: Interstore
Build: Schweitzer Project
Store Area: 2,300 m²
Opening: March 2016
The range of exclusive designer and own brands – Dunnes Stores’ USP – is brought into focus by the Irish retail chain’s new store concept. At the Stephen’s Green flagship store in the center of Dublin the 2,300 m² third floor has been reimagined to reflect the new concept. The aim was to give identity and focus to the
individual designers such as Carolyn Donnelly and Paul Costelloe Living. Differentiated presentation allows customers to distinguish between the different collections. The modular basic system functions here as an architec- tural link, ensuring a consistent overall image.
